Cycle Addicts

What We Did, Paid Search & Shopping Strategy by Connect

Campaign structure and setup

We launched two core Google Ads campaigns:

• A Search campaign targeting high-intent keywords linked to key brands and product categories.
• A Shopping campaign utilising a shopping feed directly from the website, prioritised around high-margin brands and top-performing inventory.

ROI-driven optimisation and scaling

• From the outset, the Shopping feed delivered exceptionally strong return, first-month ROAS hit ~2542%.
• We reallocated budget from Search to Shopping once performance data proved Shopping was more efficient.
• Gradually expanded the product set and brand categories in the Shopping campaign to broaden reach while maintaining profitability.

Ongoing management

• Regular feed and inventory checks to ensure high-demand products stayed live and under-performers were paused.
• Bid and budget adjustments based on performance signals and stock levels.
• Audience and product-level segmentation to prioritise high-value opportunities over low-margin or low-stock items.
• Continuous monitoring and incremental optimisation to stabilise performance after initial fluctuations.

What Changed, From Campaign to Commercial Growth

These results show not only immediate ROI but also a sustainable growth path, showing that with the right structure and ongoing optimisation, PPC can become more than a campaign: it becomes a long-term performance engine.

Why This Approach Worked

Focused product prioritisation and feed-based ads

Rather than spreading budget thin across all products, we concentrated on high-margin, high-demand items, maximising return from limited budget.

Flexible strategy responsive to real-time data

When Shopping outperformed Search, we shifted budget accordingly. Regular feed and stock checks ensured ad spend only supported available inventory, preventing lost spend and wasted clicks.

Clear prioritisation of profit over volume

By carefully measuring cost per conversion and ROAS, not just clicks or sessions, we made sure growth didn’t sacrifice profitability.

Continuous optimisation and scaling

Rather than “set and forget,” the campaign was actively managed: bids, budgets, inventory, product mix, all adapted over time to maintain and improve performance as market and stock conditions changed.

What Cycle Addicts Gains

• A scalable PPC engine that delivers consistent, high-return performance
• A proven method to convert product demand into revenue efficiently
• Better control over cost per conversion, enabling predictable forecasting
• A marketing strategy built around data, insight and profitability, not vanity metrics
• Capability to scale up or down without sacrificing performance

The result is not just a spike in sales, but a sustainable ecommerce growth model rooted in smart PPC execution.