Our Paid Social team connect platform behaviour with commercial performance.
Paid Social isn’t about going viral — it’s about turning audience insight, creative, data signals and clear structure into reliable revenue.
We build paid social strategies that span platforms, funnel stages and customer behaviours, ensuring your ads do more than drive engagement — they drive measurable, scalable growth.
With a connected, cross-channel approach, Paid Social becomes a core part of your ecommerce performance engine, not just an awareness play.
Trusted By...
Paid Social that strengthens your entire marketing ecosystem
Paid Social influences every stage of the customer journey and becomes dramatically more effective when it’s connected to the rest of your marketing mix.
With Connect, Paid Social is never isolated:
- TikTok and Snapchat drive cultural momentum that Meta helps convert
- Meta and Pinterest continues to keep users warm through the buying journey
- Reddit and LinkedIn offer niche and professional audiences other platforms can’t reach
- SEO and Paid Search benefit from increased branded search volume
- Analytics shows which platforms and creatives drive commercially meaningful behaviour
- CRM and retention improve when journey sequencing is aligned
What we offer
When Paid Social works alone, you get engagement.
When Paid Social works as part of a connected strategy, you get growth.
We manage full-funnel campaigns across all major platforms — each selected intentionally based on audience behaviour and commercial goals.
The backbone of paid social performance.
- Data-backed audience strategy
- Advantage+ setup and dynamic product ads
- A/B creative frameworks
- Value-based optimisation for ROAS
- Full-funnel structuring from awareness to retention
Meta remains one of the most efficient ways to scale profitable traffic when connected with strong creative and cross-channel insight.
Fast-moving, cultural and essential for top-funnel demand.
Top Feed and Pulse Suite for reach
- TikTok Shop integration
- Spark Ads, influencer content and affiliate creative
- Dynamic ads to convert demand
- Cross-platform synergy with Meta + PPC
TikTok generates discovery — we convert it.
The intent platform for lifestyle, gifting, beauty and home categories.
- Awareness, consideration and conversion campaigns
- Static and video creative optimisation
- Premiere Spotlight for premium placements
- Seasonal trends and search-led creative mapping
Pinterest plays a unique role in the Think stage of the funnel.
High-reach, low-CPC performance for younger audiences.
- Gen Z and Millennial targeting
- Dynamic Product Ads
- Full-screen video formats
- AR lenses and interactive formats
- Rapid creative testing
Snapchat is a cost-efficient accelerator for upper-funnel growth.
Precision targeting for niche and professional audiences.
- Interest-lens audience mapping
- Thought-leadership style creative
- Higher-intent professional segments
- B2B ecommerce growth opportunities
Useful for brands with specialist buyers or higher AOV products.
Creative-led, insight-driven, commercially aligned
Paid Social works best when creative, audiences and signals are built around a shared commercial objective.
We approach each platform with clarity, structure and performance in mind.
Our methodology includes:
- Full-funnel mapping from See → Think → Do → Care
- Creative frameworks tailored to platform behaviour
- Signal-based optimisation to let algorithms work smarter
- Audience mapping (interest, behavioural, first-party and lookalikes)
- Incrementality testing to measure true impact
- Cross-platform sequencing to move users toward purchase
- Reporting that ties spend to outcomes, not just engagement metrics
We build campaigns that are engineered for performance — not educated guesses.
Our Approach — Full Funnel, Structured, Connected
We build paid social campaigns around your customer journey, ensuring each stage has a role and every piece of creative moves users forward.
Be seen by the right people, at the right time.
We use platform data, audience insight and creative testing to place your brand in front of new users with efficient CPMs.
This fuels demand that downstream channels — like Meta remarketing, PPC and Shopping — convert more efficiently.
Spark interest and build memory.
Using placements like TikTok Pulse or creator-led content, we keep new audiences engaged and reinforce brand relevance. This increases branded search, click-through rate and later-stage conversion performance.
Maximise revenue with value-based optimisation.
We build conversion frameworks that focus on:
- Dynamic creative
- Product feeds
- Value-based bidding
- Multi-platform retargeting
- High-intent audience sequencing
This is where we drive ROAS, blended profitability and scalable revenue.
Why Paid Social works better when it’s connected
Each social platform plays a different role in the buying process — but their impact compounds when they work together.
When paid social is connected:
- Meta converts interest generated by TikTok
- Display + Social warm users more efficiently for retargeting
- Social demand improves Shopping and PPC performance
- Pinterest and Reddit insights inform creative testing
- LinkedIn strengthens B2B and professional segments
- Data signals across platforms build stronger algorithm performance
- User journeys shorten because the messaging is consistent and sequenced
The result is a full-funnel social strategy that increases demand, improves efficiency and drives measurable revenue — not fragmented channel activity.
Structured for success
Our connected philosophy ensures your paid social activity grows sustainably and transparently, across all platforms.
Every new partnership begins with a detailed audit covering:
- Pixel & CAPI verification
- Asset setup and roles
- Data sources and tracking foundations
- Campaign structure review
- Tracking warnings
- Spend patterns and signal quality
- Allocation by funnel stage
- Performance benchmarking
- Areas of overspend or opportunity
- Naming conventions
- Audience hygiene
- Creative performance
- Platform best practices
Audits ensure structure, clarity and commercial alignment from day one — and every quarter after.
Clear, consistent reporting is at the heart of our connected philosophy.
We provide:
- Monthly reports with revenue, ROAS, CPA and funnel insights
- Cross-platform analysis
- Creative performance breakdowns
- Recommendations tied to commercial goals
Reporting links every action to a measurable outcome — and makes the “why” behind performance clear.
What you get with Connect
A connected, commercially focused Paid Social programme built to scale revenue, improve efficiency and strengthen your entire marketing mix.
We make Paid Social perform better — by aligning creative, data and strategy with measurable commercial outcomes.
