Docan

Our Connected Strategy

To establish DOCAN’s visibility and build long-term authority in a competitive niche, our SEO campaign focused on:

• Strategic keyword prioritisation: Beginning with less competitive but relevant keywords to build momentum, then scaling up to high-value, competitive terms.
• Content expansion & on-site optimisation: We optimised existing pages and created new service-specific pages. We also built a portfolio of thought leadership content and case studies to showcase technical expertise across multiple disciplines.
• Technical SEO and site maintenance: Ensuring fast load times, proper indexing, crawlability and robust site structure to support growth and user experience.
• Link-building and authority strengthening: Earning relevant backlinks and improving domain credibility to help DOCAN compete internationally.

Results & Performance Metrics
These results transformed DOCAN to a site generating meaningful organic traffic, keyword reach, and qualified leads.

DOCAN now ranks on page one for critical service-based keywords and enjoys sustained visibility across multiple international markets.

Why the Strategy Worked

Strong foundation + strategic SEO = scalable growth

Our partner agency, Pixel Kicks, had built a technically sound, well-structured site, meaning our SEO efforts could focus on strategy, content and authority, rather than housekeeping.

Smart keyword & content strategy

Rather than chasing only the most competitive keywords, we built from smaller, relevant terms first. That allowed organic growth early, built credibility, and made scaling more effective.

Holistic, quality-driven content and SEO

Service pages, case studies and technical content demonstrated DOCAN’s expertise, building trust and ranking strength.

Long-term vision and consistent execution

SEO isn’t a quick fix. Over time, continuous optimisation and content expansion compounded into dramatic growth.

Connect Delivered

• A comprehensive SEO strategy and execution
• Greatly increased organic traffic, keyword reach and conversions
• Improved visibility in competitive engineering consultancy search sectors
• A reliable source of qualified leads for business growth