Meanforme

Marketing Strategy by Connect

Our marketing team worked alongside our sister agency, Pixel Kicks, during the website build, to create a solid platform for growth. Once the store launched, our marketing team took ownership of traffic acquisition and full funnel performance.

The brand had never run a sale before, but Black Friday was the ideal moment to test demand, validate audience fit and scale profitably.

Our approach included:

• Pre Black Friday awareness campaigns on Meta to build interest
• Retargeting based on product views and site interaction
• Catalogue ads aligned to product demand and user behaviour
• Testing creative themes linked to craftsmanship, quality and design
• A measured scaling plan that increased investment only when results supported it

The strategy delivered exceptional commercial outcomes.

The Results

The Black Friday campaign delivered a level of performance that far exceeded expectations, especially for a premium, first-time advertiser.
These results validated the brand’s product market fit, the effectiveness of the new store, and the strength of our connected marketing approach.

Why It Worked

A strong foundation

Pixel Kicks delivered a premium store that reflected the brand’s identity and removed friction from the user journey.

A connected performance strategy

Our team aligned SEO, Paid Social and PPC with real customer behaviour, ensuring every action supported both short-term results and long-term growth.

Consistency from brand to conversion

The visual design, the product story and the messaging in our ads all matched the store experience. Consistency builds trust, and trust increases conversion.

Data led scaling

We tested, measured and scaled based on commercial performance. Every decision was aligned to ROI, not guesswork.

Connect Delivered

• A scalable paid media strategy
• A commercially validated audience and acquisition model
• A proven ability to convert interest into profitable revenue
• A connected foundation for long term ecommerce growth

The result is a brand with a beautiful store, a high performing marketing engine, and a clear path to sustainable scale.