Success Stories

National Museums Liverpool (NML)

Enhancing Analytics and Reporting for National Museums Liverpool

National Museums Liverpool (NML) encompasses several renowned museums and art galleries located in and around Merseyside, such as the Museum of Liverpool, Walker Art Gallery, International Slavery Museum, Maritime Museum, Lady Lever Art Gallery, World Museum, and Sudley House.

These institutions provide unique insights, storytelling, heritage, community, education, and collections to visitors on both national and international levels. NML required assistance from our team to efficiently archive their Universal Analytics data and to configure their GA4 accounts for enhanced insights.

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A Universal Analytics Problem:

NML approached us just weeks before Universal Analytics’ complete shutdown, seeking consultancy on archiving their invaluable UA data. Due to tight deadlines, the project required a quick turnaround. Our specialists guided NML through the archival process, which involved archiving valuable legacy Universal Analytics data across seven websites with different tracking issues and setups over the past decade.

GA4 analytics consultancy, support, training, and setup:

Our team provided GA4 analytics consultancy, support, training, and setup. By offering a clearer insight into their analytics and reporting, we helped NML to inform future strategies for the museums individually and collectively. A strategy was designed based on NML’s important data, and a framework was provided for them to follow. Consistent stand-ups between teams ensured the process was on track and met the Google deadline.