Our GA4 Audits turn your data into clarity, confidence and commercial impact.
Google Analytics is only valuable when it’s configured correctly and connected to your wider marketing ecosystem.
We audit, fix and refine your GA4 setup so every insight is accurate, every KPI is measurable and every decision you make is grounded in reliable data.
From ecommerce tracking to attribution, events and audiences, we ensure your analytics foundation is built for performance, not guesswork.
Analytics that strengthens your entire ecommerce performance
Most brands don’t struggle with strategy; they struggle with visibility.
If your data isn’t accurate, aligned or connected across platforms, your marketing won’t reach its full potential.
With Connect, a GA4 audit doesn’t just validate your analytics.
It strengthens every channel you run:
- Paid Search becomes more efficient
- Shopping + Feed performance becomes clearer
- Paid Social gains stronger signal quality
- Marketplace data aligns with D2C tracking
- CRO recommendations become more precise
- Reporting becomes more transparent
- Attribution becomes more honest and actionable
Good data reduces wasted spend.
Great data drives profitable growth.
What We Audit (and Why It Matters)
A GA4 audit from Connect goes deeper than standard tracking checks.
We focus on what impacts revenue, attribution and cross-channel optimisation.
We ensure your foundations are correct:
- Property settings
- Streams
- Data filters
- Internal/external exclusions
- Cross-domain tracking where needed
Why it matters:
Clean structure = reliable reporting.
We validate and refine your ecommerce measurement:
- Product impressions
- Product views
- Add to basket
- Checkout steps
- Purchase events + revenue accuracy
- Refunds
- Enhanced ecommerce parameters
Why it matters:
If ecommerce data is inaccurate, every performance decision is compromised.
Consistency drives clarity.
We review:
- Event naming conventions
- Event duplication
- Missing/overfiring events
- Recommended vs custom events
- Conversion events setup
Why it matters:
Your reporting becomes simpler, clearer and easier to scale.
We ensure your most critical KPIs are tracked accurately:
- Conversion events
- Attribution windows
- Value tracking
- Cross-platform alignment (Meta, Google Ads, TikTok etc.)
Why it matters:
If conversions are wrong, optimisation is wrong.
We review the connections between GA4 and your marketing platforms:
- Google Ads linking
- Meta + TikTok UTM consistency
- First-party data capture
- Consent mode setup (where applicable)
- Server-side tracking readiness
Why it matters:
Your channels become more efficient — and your ROAS becomes more honest.
We assess your audience setup for remarketing and segmentation:
- Audience definitions
- Retention metrics
- Purchasing behaviour
- Checkout drops
- User journeys
Why it matters:
Better segmentation = better conversion rates and cheaper acquisition.
We audit the dashboards and reports you rely on:
- Standard GA4 Reports
- Explorations
- KPI dashboards
- Custom reporting templates
- Cross-channel views
Why it matters:
You get data that’s interpreted, not just displayed.
Why GA4 works better when it's connected
GA4 becomes significantly more powerful when it works with, not alongside, your marketing activity.
When connected:
- PPC bidding improves through better tracking
- Meta and TikTok signals become stronger
- Shopping campaigns optimise more effectively
- SEO insights become clearer and more actionable
- CRO recommendations become more precise
- Marketplace and D2C performance line up
- MMM and attribution models become more accurate
Better data.
Better decisions.
Better commercial outcomes.
What you get from a Connect GA4 Audit
A complete, commercially aligned analytics foundation that supports every channel in your ecommerce strategy.
You receive:
- A full audit document
- A clear list of issues, prioritised by commercial impact
- Fix recommendations with technical detail
- A roadmap for improvements
- Optional implementation support
- Updated dashboards (if included)
- Clear, jargon-free explanations from our analytics team
You’ll walk away with a GA4 setup that:
- Tracks accurately
- Attributes honestly
- Supports all paid and organic channels
- Gives clarity on performance
- Helps you spend smarter
- Improves forecasting and decision-making
We make GA4 meaningful — by aligning your data with your growth strategy.
