We connect product visibility with profitable scale.
Google Shopping is where ecommerce decisions happen, and where the smallest optimisation can unlock the biggest commercial impact.
We combine feed quality, campaign structure and product-level insights with a connected cross-channel strategy to turn high-intent shoppers into high-value customers.
Shopping shouldn’t compete with Search, Social or SEO – they are a connected ecosystem.
Google Shopping that strengthens your entire marketing ecosystem
Google Shopping is critical in converting product demand to product purchase, capturing created demand efficiently.
But for Shopping to scale, it must connect with the activity influencing that demand:
- Social campaigns drive awareness that boosts Shopping volume
- SEO improvements strengthen category and product relevance
- Performance Max brings cross-channel signals into one system
- Analytics tie SKU-level performance to real revenue
When your visibility, pricing and traffic are aligned across channels, Shopping becomes one of your most reliable profit engines.
Feed-first, structured, commercially led
We optimise your Shopping system from the ground up — not just inside Google Ads.
Our approach includes:
- Product feed optimisation for relevance, accuracy and quality
- Merchant Centre management to maintain health and eligibility
- Performance Max structuring with signal-driven inputs
- SKU-level bidding focused on profitability
- Price competitiveness and margin monitoring
- Reporting tied to product-level revenue
We focus on the variables that actually move your commercial metrics — not vanity impressions.
Why Shopping works better when it's connected
Google Shopping is influenced by every other channel you run.
When connected:
- Social campaigns fuel demand that Shopping converts at scale
- Users move through the funnel faster and with less friction
- SEO helps improve product relevance through keyword optimisation
- PPC supports product discovery across high-intent terms
Shopping becomes cheaper, more efficient and easier to scale when it isn’t treated as a silo.
What you get with Connect
- Higher ROAS across Shopping and Performance Max
- Smarter allocation of spend by SKU, category and margin
- Better product visibility
- Stronger Search + Shopping synergy
- Reporting that connects Shopping with your targets
We make Google Shopping more profitable — by connecting every factor that influences it.
