Marketplace Marketing Agency
We connect product demand with marketplace performance.
Marketplaces like Amazon, TikTok Shop and others move fast, but real marketplace growth doesn’t come from tactics alone.
It comes from connecting product visibility, customer behaviour, paid performance and optimisation into one clear, commercially aligned strategy.
We build marketplace programmes that strengthen your wider ecommerce ecosystem, drive profitable growth and help your products win where your customers already shop.
Marketplace strategy that supports your entire ecommerce engine
Marketplaces are no longer just sales channels, they influence branded search, paid media efficiency and customer perception.
When marketplace activity is connected to your wider marketing mix, performance compounds:
- Paid Social drives discovery that Amazon converts
- SEO + PPC insights reveal high-intent keywords for marketplace optimisation
- Shopping performance highlights product demand that marketplaces can scale
- CRM + retention data improves lifetime value converting marketplace users to brand loyalists
- Analytics connects marketplace metrics to overall revenue, not just marketplace dashboards
- Brand protection strategies reduce cannibalisation and keep margins intact
We don’t treat marketplaces as separate from your ecommerce operation.
We treat them as an integrated growth engine that impacts — and amplifies — everything else you do.
Built for profitability, not just sales volume
Many brands “sell well” on marketplaces but struggle with margin, operational efficiency or scalability.
We align marketplace activity with your commercial goals — not just platform benchmarks.
Everything ladders up to one goal: sustainable, profitable marketplace growth.
Marketplace Advertising — connected to your commercial goals
Your paid marketplace activity is only effective when it speaks to the rest of your marketing.
We activate paid campaigns that are:
- Structured for efficiency and clarity
- Aligned with keyword intent across Google + marketplace search
- Supported by creative and PDP optimisation
- Continuous, not “set and forget”
- Measured against true profitability, not just ROAS
Our paid marketplace model is built on transparency and commercial alignment — not inflated attribution.
Content, creative and conversion engineered for how people shop
A marketplace product page is a landing page.
Every detail matters.
We optimise for:
- Product titles, bullets and descriptions
- Keyword relevance + indexing
- A+ content and storefronts
- Conversion-led imagery and video
- Customer reviews and rating uplift
- Category competitiveness and seasonality
Because visibility is meaningless if the page doesn’t convert.
What you get with Connect
A connected, commercially focused marketplace strategy built to grow your revenue across marketplaces, without damaging D2C performance.
We make marketplace marketing meaningful, by aligning it with your ecommerce growth model.
