Meta Ads
We connect creative, targeting and data to drive revenue across Meta (Facebook and Instagram).
Facebook and Instagram remain two of the most effective performance channels for ecommerce.
We build Meta strategies that turn attention into measurable growth by aligning creative, audiences and platform automation with your wider marketing activity.
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Meta campaigns that strengthen your entire customer journey
Facebook and Instagram play a powerful role across awareness, consideration and conversion.
But the real value appears when Meta is connected to the channels around it.
With Connect, Meta activity works alongside your full ecommerce mix:
- TikTok engagement guides creative and audience refinement on both Facebook and Instagram
- SEO insights shape messaging and improve top funnel audience quality
- PPC captures the demand created by paid social activity
- Google Analytics and attribution models reveal the true commercial impact of Meta
- CRM and retention strategies enhance the value of repeat purchasers
When Facebook and Instagram activity supports the wider funnel, performance becomes more efficient and revenue becomes more predictable.
Creative, targeting and performance working together
Strong Meta performance relies on the balance of great creative, the right account structure and the use of platform automation.
We align these elements with your commercial goals.
Our Meta approach includes:
- Full funnel campaigns built to scale acquisition across Facebook and Instagram
- Advantage Plus Shopping and Advantage Plus Audience setups
- Dynamic product ads that connect your catalogue with high intent users
- Creative testing frameworks that use real audience data to guide messaging
- Value based optimisation to improve profitability
- First party data integration for stronger audience quality
- Reporting that links Facebook and Instagram performance to revenue
Every action is tied to a KPI so strategy remains accountable and easy to understand.
Why Facebook and Instagram perform better when they are connected
Most agencies treat Meta ads as a standalone performance channel.
We treat Facebook and Instagram as core accelerators for the entire marketing mix.
When Meta is connected:
- Facebook awareness campaigns fuel demand that Google Shopping converts
- Instagram engagement creates warmer audiences for PPC and SEO to capture
- Incrementality becomes clearer through connected reporting and attribution
- Product feed performance improves when aligned with PPC and Shopping strategies
- Retention becomes cheaper through consistent cross channel sequencing
- Overall acquisition costs fall as channels support each other
Facebook and Instagram become more efficient when they are part of a connected funnel rather than isolated in a single channel strategy.
What you get with Connect
A clear, structured and commercially aligned Meta strategy that delivers sustainable ecommerce growth.
We make Meta a reliable performance engine by connecting it to the rest of your strategy.
