TikTok Ads, connecting cultural moments with commercial performance.
TikTok has transformed how people discover products, but discovery alone doesn’t drive revenue.
We turn TikTok awareness into measurable growth by combining creator-led content, platform signals and cross-channel insight into one joined-up TikTok ads strategy.
Whether your goal is to scale TikTok Shop, grow D2C sales, launch new products or build brand demand, our approach ensures your TikTok activity drives real commercial impact, not just views.
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TikTok that strengthens your entire ecommerce ecosystem
TikTok is one of the most powerful See-stage platforms, but its greatest value comes when it fuels performance across other channels.
With Connect, TikTok never works in a silo:
- TikTok awareness drives Direct conversions
- Creator + influencer insights shape paid social creative across platforms
- Search demand increases as TikTok content gains traction
- Analytics reveals TikTok’s true incremental value
TikTok generates cultural momentum, we connect it to revenue.
Built for the way people behave on TikTok
TikTok isn’t a traditional ad platform.
It rewards authenticity, creators, trends and fast-moving content cycles.
We build TikTok strategies around:
- Data-led creative frameworks
- Signal-led optimisation
- Revenue-focused execution
We make TikTok feel native, while making performance predictable.
Platform Capabilities
TikTok offers a wide suite of tools designed to scale ecommerce. We use all of them strategically, not tactically.
Top Feed & Pulse Suite
Premium placements that maximise reach with culturally aligned audiences.
Spark Ads
Creator-led content amplified through paid — the perfect blend of authenticity and performance.
Video Shopping Ads
Powerful lower-funnel formats that blend awareness with intent.
Dynamic Ads
Product feeds + behavioural signals = high-intent conversions.
Affiliate + Creator Scaling
Turning creators into performance channels, not just brand assets.
Why TikTok works better when it’s connected
When integrated with your wider marketing mix:
- TikTok increases branded search
- Meta converts TikTok demand more efficiently
- Shopping ads benefit from higher awareness
- Social proof content improves conversion rates
- D2C revenue grows as product awareness compounds
- TikTok Shop becomes a secondary revenue engine without cannibalising the website
TikTok becomes the spark.
Your wider ecosystem becomes the engine.
What you get with Connect
A connected TikTok strategy engineered for both momentum and measurable results.
We make TikTok work harder, by aligning creative, data and strategy with commercial outcomes.
