Q4 Burst Capacity
Peak is coming. Is your team ready to carry it?
Black Friday through the January sales is the highest-pressure trading period of the year, and the point your in-house team is most likely to be stretched thin. Connect plugs in as senior, flexible marketing capacity, ready before the rush hits.
Peak takes more than extra hands
Q4 is unforgiving. There’s no time to test and learn once Black Friday is live, and the smallest misstep costs revenue at exactly the moment it matters most. What most teams need isn’t just more capacity, it’s a team that’s already run years of Black Friday campaigns and knows how to make the most of the busiest weeks of the year, not just get through them.
- Q4 rewards teams who’ve seen it before, the margin for error shrinks when trading volume is highest
- Fresh creative and campaign ideas are hardest to find exactly when they’re needed most
- Keeping pace with new formats, platforms and tactics takes time most in-house teams don’t have during their busiest months
- Getting through peak shouldn’t be the ambition, growing during it should be
Overflow capacity, senior skill, ready now
Connect plugs directly into your team as extra capacity for the weeks that matter most. Not a seasonal hire you have to find, interview and train. Not a generalist. A senior team that already knows paid media, SEO and ecommerce, ready to pick up where your team runs out of hours.
More skill and more bandwidth than a single hire, available immediately, with no recruit-and-train lag.
Three ways to get covered, or a plan built around you
Choose the level of cover that matches how exposed your team is over peak. Every tier is priced on a day rate, with media spend always sitting separately from the fee.
You run the plan, we do the doing
Hands-on paid media execution when your team just needs more hours. Ad uploads, basic optimisation, in-platform reporting, creative recommendations and light SEO support.
We own the thinking and the numbers
Full paid media strategy on top of execution. A creative feedback loop, multi-channel planning, deeper analysis and reporting, and a team that works cross-functionally with yours, not just alongside it.
We absorb your capacity gap, go home
Full absorption of your peak marketing capacity. A complete SEO audit, a full paid media audit, technical SEO/GEO, cross-agency and partner orchestration, team upskilling and handover, exec-level reporting, and a priority SLA with a dedicated peak war room.
Built around your business
Some businesses need something more tailored, more channels, more complexity, or a shape that doesn’t fit a fixed tier. We’ll scope a bespoke package around your specific needs, with days and cost confirmed after a short call.
More than an extra pair of hands
This isn’t generic freelance cover. It’s built specifically around the way peak breaks in-house teams.
- Cross-partner orchestration. If you work with other agencies or partners, we coordinate with them so you don’t have to.
- Upskilling and handover. Your team comes out the other side sharper, with a handover pack that turns a one-off peak project into lasting capability.
- Priority SLA. Guaranteed response times and a shared channel through your busiest weeks, so nothing waits in a queue.
Built around your peak, not a fixed calendar
We shape the engagement around your trading pattern, not the other way round.
- Onboarding. A lighter month covering audit, access setup and campaign build, so everything is ready before the rush.
- Peak delivery. Full delivery through your busiest trading months, whatever your tier covers.
- Optional tail. An optional extension into January for range launches, sales activity and handover, only if you need it.
Trusted by ambitious ecommerce brands
Connect works with ecommerce and retail brands who want measurable, commercially aligned growth, not disconnected marketing activity.
Common questions
Fast. Because there’s no recruitment or training involved, we can typically have onboarding underway within days of signing off scope.
No. It’s built as a day-based project around your peak trading period, with an optional tail month if you want to extend into January. Many clients choose to continue working with us afterwards, but there’s no obligation to.
Support. We plug the gap left by annual leave or skills gaps, working alongside your team rather than replacing it.
That’s what the Bespoke option is for. Tell us what you need covered and we’ll scope a package around it.
No. Media spend is always yours and sits separately from the day rate fee.
