Manchester GEO & LLM Agency
Search has changed. A growing share of your customers no longer start with a list of blue links. They ask ChatGPT for a recommendation. They get an answer from Gemini. They see an AI Overview on Google before they ever reach organic results.
If your brand isn’t in those responses, you’re not just missing visibility. You’re missing conversions, before the customer ever reaches your paid ads or organic listings.
Generative Engine Optimisation (GEO) is how you get there. We build the authority, content structure and technical foundations that make AI systems cite, recommend and surface ecommerce brands, consistently and commercially.
GEO from the experts
Why AI search visibility matters for ecommerce right now
The numbers are no longer theoretical.
393% year-on-year growth in AI-referred traffic to retail sites in Q1 2026 Adobe Analytics, 2026
42% better conversion rate from AI-referred traffic vs all other channels Adobe Analytics, 2026
4.4x higher conversion rate from AI-referred visitors vs standard organic search Semrush, 2025
48% of Google searches now show an AI Overview
For ecommerce brands, the implication is straightforward: AI referrals are a high-intent, high-converting channel. The brands that appear in AI responses today are building a compounding advantage over those that don’t.
This is not a future problem. It is happening now.
AI search visibility built into your entire marketing mix
AI search is not a separate discipline. It compounds everything you’re already investing in.
When your brand earns citations in AI-generated answers, it reinforces paid search efficiency, supports organic performance and builds the brand authority that converts across every channel.
With Connect, GEO is never bolted on:
- SEO foundations directly improve AI citation eligibility
- Content strategy builds the topical authority LLMs require to cite a source confidently
- Digital PR earns the high-authority citations that AI systems weight most heavily
- Analytics and reporting connect GEO improvements to sessions, conversions and revenue
When channels support one another, performance compounds. That’s why our GEO strategy always works across your full ecommerce mix.
What we do - GEO services for ecommerce
Our GEO approach is built on the same commercial rigour that drives our SEO and PPC work.
We don’t chase vanity metrics or repackage existing services with new labels.
We deliver the specific work that increases the frequency with which AI systems cite your brand.
- AI citation audit – across ChatGPT, Perplexity, Google AI Overviews, Copilot and Gemini
- Share of Voice analysis – how often your brand appears vs competitors for your target queries
- Prompt bank construction – the specific question sets AI users ask in your category, used to benchmark and track your visibility over time
- AI bot audit – verify that common AI bots such as GPTBot, PerplexityBot, ClaudeBot, OAI-SearchBot and Google-Extended are not blocked in robots.txt
- Topical authority mapping – identify the questions and topics where you need to own the answer
- Citation-optimised content – structured, factual, source-worthy copy that LLMs extract and reference
- E-E-A-T strengthening – experience, expertise, authoritativeness and trustworthiness signals that AI systems require
- Digital PR for citation building – highlight the high-authority sources AI systems most frequently cite in your category
- Answer-optimised content formats – definitions, comparisons, FAQs and how-tos structured for LLM extraction
- Schema and structured data – Service, Product, FAQPage, HowTo, BreadcrumbList and Organization markup
- Entity optimisation – ensure your brand, products and services are unambiguously understood by knowledge graphs and LLMs
- Remove AI blocking JavaScript – promote clean HTML that AI crawlers parse as reliably as human readers
- Page speed and INP optimisation – pages loading under 0.4s receive 3x more AI citations than slow pages (SE Ranking, 2025)
- Product page AI-readiness – structured product attributes, specification depth and factual copy that AI shopping assistants can accurately describe and recommend
- Category page entity signals – optimise category pages so AI systems understand what you sell and who you sell it to
- AI shopping discovery – optimise for ChatGPT Shopping, Google AI Mode and Perplexity product recommendations
- PDP citation accuracy – ensure AI descriptions of your products match your actual proposition (mismatched AI descriptions are the primary cause of high bounce rates from AI-referred traffic)
Why GEO works better when it's connected
Most agencies treat GEO as a standalone add-on, or worse, as a rebadging of their existing SEO work.
We treat it as a growth driver that strengthens everything around it.
When GEO is connected:
- Paid Search captures the branded demand that AI visibility creates
- SEO foundations and GEO signals reinforce each other
- Content produced for AI citation earns organic rankings too
- Brand authority built for LLMs carries into every other channel
- Digital PR earns citations that simultaneously build domain authority and Share of Voice
- GA4 and attribution reporting tie AI-driven consideration directly to revenue
GEO is a long-term engine. When it’s aligned with your other channels, it becomes a long-term multiplier.
