Success Stories
European Pallet Network
European Pallet Network Launch a New B2B Website With Connect
Over the last year, Connect partnered with a leading European pallet network to launch a new B2B website. Connect aimed to achieve three main objectives:
- Improve the user experience for existing and future customers,
- Boost organic search visibility,
- Drive more lead generation through the homepage
Organic Search Performance Overview: It was clear that after the website migration, there was a surge in their key UK organic search metrics, as highlighted by the impressive data gathered from Google Search Console!
Clicks: In the first 60 days after the migration, Connect saw the clients’ UK organic clicks skyrocket by 22%, and it carried on into spring, smashing records and highlighting a strong surge in user interest and engagement.
Impressions: Within those first 60 days, impressions increased by 179%. During this time, Connect had curated and optimised the website’s content to attract more visitors and potential clients by filtering through the noise and targeting priority keywords and questions.
Average Position: Prior to migration, the site had an average ranking position of around 9, but after launch, it experienced a slight dip. This is quite normal to see during a major site upgrade, but guess what? By March and April the following year, they had soared back up and stabilised in the 11-12 range! This signifies an incredible boost in visibility, thanks to Connect’s help in introducing new content while refreshing old legacy content.
This migration was a GAME-CHANGER!
How We Paired Traffic And Revenue Improvements Together
After analysing their Google Analytics 4 data, it showed that this migration didn’t just drive up traffic but also supercharged the quality of that traffic too! Engaged sessions per user post-migration increased by 13%, whilst remaining steady throughout the measurement period, revealing that users are finding the new site more relevant and engaging than ever.
Yes, we did experience a brief adjustment period in mid-2025 and a temporary dip in monthly organic users, but this is normal, as Google’s ranking system fine-tunes itself and rediscovers the newly migrated website. Fast forward to 2026, and our client was back with a bang, showing that monthly organic users had surged and surpassed pre-migration levels.
A Stellar Success Story for Palletised Freight
Overall, the results of this migration are fantastic. The site’s revenue is through the roof, up a phenomenal 181% year-on-year. A major factor in this success was the introduction of a new homepage quote form during the site redesign, built to drive more users to their sister website, which handles purchases. This feature alone accounted for over half of the post-migration revenue, generating a substantial amount in its first year and opening a new lead-generation channel that had previously been non-existent on the old site.
Connect helped the client generate a significant increase in sessions on this dedicated quote page after the migration, with traffic tripling! This boost isn’t just about the numbers; it shows how much Connect improved the user experience, helping visitors navigate more easily toward making a purchase.
Highlights of The Journey
- User experience grew, with engaged sessions per user climbing significantly, marking a robust improvement that has been sustained throughout the measurement period.
- Organic visibility took off, showing an impressive surge in UK impressions and a notable uplift in clicks within the first 60 days. This upward trajectory has continued, leadingto record-breaking traffic in March 2026.
- Lead generation saw significant enhancement, with the new homepage quote form alone generating revenue in its first year and driving an increase in total site revenue.
Although there was a temporary dip in average position post-migration, the site has bounced back. With an expanded content footprint now captured by Google, it is set for ongoing organic growth and success!
